Privacy Policy
At ApexGolf, we take your privacy seriously - your data stays safe while your game gets smarter.
Effective Date: December 2025
ApexGolf (“we,” “our,” or “us”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect your information when you use our website (https://apexgolf.app), mobile application, and related services (collectively, the “Services”).
By using the Services, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree, please do not use the Services.
We comply with applicable data protection laws, including the General Data Protection Regulation (GDPR), where applicable.
Information We May Collect
Depending on how you use the Services, we may collect the following types of information.
1.1 Information You Provide
Name and Email Address
When you join our waitlist, create an account, contact us, or sign in using Google.
Account Information
Including a unique user ID, profile details, and optional profile picture.
Onboarding Information
Such as age range (not date of birth), gender, general location (country or region), golf handicap or skill level, goals, available practice time, and access to facilities or equipment.
Fitness & Training Preferences
Including height, weight, general fitness level, training preferences, and optional information about injuries or physical limitations.
ApexGolf does not provide medical advice and does not require clinical or medical health data. Any injury or limitation information is optional and used solely to adapt training recommendations.
Media Uploads
Such as profile images or golf-related images you choose to upload.
1.2 Usage and Activity Data
When you use the Services, we may collect information about your activity, including:
Training plans, workouts, and practice sessions generated for you
Completion status, progress, and feedback on drills or workouts
Golf-related activity you choose to log (such as scores or rounds)
Features used, screens viewed, and time spent within the app
Favorites or saved activities
1.3 Device and Technical Data
We may automatically collect limited technical information, including:
Device type and operating system (iOS/Android)
App version
General connectivity status (for offline functionality)
Basic diagnostic and performance data
How We Use Your Information
We use your information to:
Create, maintain, and secure your account
Generate personalized golf training and fitness plans
Track progress and provide performance insights
Improve and optimize the Services
Communicate with you about updates, features, and service notices
Respond to support requests and inquiries
Maintain safety, security, and prevent misuse
Comply with legal and regulatory obligations
Analytics and Website Tracking
We use privacy-focused analytics tools to understand how visitors use our website and to improve usability.
Plausible Analytics (Website Only)
Used on our website to measure anonymous usage such as page views and referrers. Plausible does not use cookies and does not collect personal identifiers.
Microsoft Clarity (Website Only)
Used on our website to understand general interaction patterns such as clicks, scrolling, and navigation behavior. Microsoft Clarity automatically anonymizes text input fields and does not capture personally identifiable information.
Any analytics used within the ApexGolf mobile application (if applicable) are limited to aggregated, non-identifying usage metrics and are not used for session replay.
Analytics data is used solely to improve the Services and is never sold.
You can learn more here:
Data Sharing
We do not sell your personal information.
We may share information with trusted service providers solely to operate and support the Services, including:
Authentication and Infrastructure Providers
For account authentication, secure data storage, and app functionality.
Analytics Providers
For anonymized usage insights, where applicable.
We may also disclose information if required by law or in response to valid legal requests by authorities.
Data Security
We take reasonable and appropriate measures to protect your information, including:
Encryption of data in transit and at rest
Secure authentication and access controls
Restricted access to user data by authorized personnel only
Ongoing review of security practices
No system is completely secure, but we work to protect your data using industry-standard safeguards.
Your Rights
You have the right to:
Access your personal information
Update your profile and preferences
Delete your account and associated data
Export a copy of your data
Opt out of marketing communications
Withdraw consent where processing is based on consent
You can delete your account directly in the App (Settings > Account) or request deletion by emailing us.
We will respond to privacy requests in accordance with applicable law.
Data Retention
Active Accounts
We retain personal information for as long as your account remains active or as needed to provide the Services.
Deleted Accounts
When you delete your account:
Personal data is removed from active systems within a reasonable period, typically within 30 days
Backup copies may be retained for up to 90 days for disaster recovery
Some anonymized data may be retained for analytics or service improvement
Certain information may be retained if required by law
Children’s Privacy
The Services are not intended for children under the age of 16 in the European Union or 13 elsewhere.
We do not knowingly collect personal information from children under these ages. If we become aware that such information has been collected, we will delete it promptly.
International Data Transfers
Your information may be processed and stored in countries outside your country of residence, including where our service providers operate.
Where required, we use appropriate safeguards to ensure international transfers comply with applicable data protection laws.
Changes to This Policy
We may update this Privacy Policy from time to time. When we do:
The effective date will be updated
Material changes may be communicated via the Services or email
Continued use of the Services after changes take effect constitutes acceptance of the updated policy.
Contact Us
If you have questions or requests regarding this Privacy Policy or your data, contact us at:
Email: hello@apexgolf.app
Support: support@apexgolf.app
We aim to respond within 48 hours. For urgent privacy requests, please include “Privacy Request” in the subject line.
ApexGolf is committed to protecting your privacy and providing a safe, personalized golf improvement experience.